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OUR WAY / Tikanga
We turn purpose into progress.
SPORT
REVENUE GENERATION & DELIVERY
Triathlon New Zealand (Tri NZ) leads the sport nationwide, from grassroots to high performance. Away We Go ~ Matike Mai is driving its lead generation research, supporting the acquisition of partners for the 2028 World Triathlon Grand Final. Partners announced include Port of Tauranga, ASICS, and Barfoot & Thompson. We are also designing the volunteer programme, delivering the acquisition, training and support for 3,000 volunteers. Learn more.
COMMUNITY
COMMERCIAL STRATEGY & SYSTEMS
Sport New Zealand Ihi Aotearoa and the International Council for Coaching Excellence are hosting the 2027 ICCE Global Coach Conference in Wellington in November 2027. Away We Go ~ Matike Mai developed the Commercial Strategy, creating an integrated revenue system spanning registrations, commercial, government and development funding, plus incremental income streams. The strategy also provides a roadmap to grow grassroots reach and impact. Learn more.
HEALTH
BUSINESS & BRAND TRANSFORMATION
Asthma New Zealand is a national health charity dedicated to helping Kiwis thrive despite asthma and Chronic Obstructive Pulmonary Disease (COPD). Away We Go ~ Matike Mai partnered to redevelop its commercial model and reposition its brand for growth. We created a diversified income strategy, new partnership framework, and new marketing approach. We also conceived and launched a national Asthma Awareness Week, now entering a third year. Learn more.
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OUR WORK / MAHI
If you're asking these questions, we can help.
How do I protect and grow income, especially during economic uncertainty?
We conduct in-depth analysis to assess organisation-wide or single-stream performance across all types of revenue. We use experience to design practical and tailored business models and revenue systems.
This identifies new and missed opportunities, sets strategies for each income type, clarifies roles and responsibilities, recommends tools and systems, and defines a plan with timelines and KPIs.
How do I generate income when I have limited capacity or internal resource?
You own the front-end. We provide the engine behind you.
Our research team builds a targeted pipeline of qualified leads, tailored to you, with key contacts, context, and positioning clearly defined. We prepare pitch materials and support negotiations.
In addition, our specialists can do all the legwork to design and develop new revenue initiatives from concept through to market.
How do I deliver my strategic outcomes while keeping costs under control?
We embed into your organisation as a flexible, shared-services style commercial and marketing function. You access experienced specialists without hiring or a long-term budget commitment.
Commercially, we deliver strategies, workplans, coordination, reporting, and pitch and application development. Marketing side, its campaigns, content (copy, video, social), PR, and design.
How do I build internal capability and an income culture that lasts?
External support should strengthen your people.
We build capability across your organisation through tools, templates, systems, and training, enabling your team to generate income, deliver campaigns, and manage partnerships confidently.
With us, your team becomes fully equipped to sustain performance and deliver revenue and impact well beyond our tenure.
We work across the full mix of community revenue streams:
PARTNERSHIPS / SPONSORSHIP
PHILANTHROPY / MAJOR GIVING
EVENT commercialisation
venue commercialisation
FUNDRAISING / DONATIONS
grant & Trust funding
broadcast, media & content
user pay / participaNT revenue
licensing & Ip MONETISATION
We also offer a wide range of marketing shared-services:
marketing campaigns
planning & deployment
all forms of copy-writing
brand & logo development
video PRODUCTION
photography production
website & Digital development
creative idea generation
pr & media campaigns
EVENT DESIGN & DELIVERY
PROGRAMME DESIGN & DELIVERY
SPONSOR ACTIVATION & SERVICe
SOCIAL media campaigns
VOLUNTEER ACQUISITION & TRAINING
ambassador coordination
Our team averages over 25 years in their fields of expertise. We combine human-driven AI tools and development practices with nuanced, real-world judgement to deliver tailored outcomes unique to you.
Find out more about us and see our credentials.
OUR WORLD / Whātoro
We help build connections.
Great things happen when you connect the right people!
For five years, Away We Go ~ Matike Mai has partnered with Global Victoria to take a delegation to the SportNXT Conference, bringing leaders from Aotearoa New Zealand and Victoria together to create new trade relationships, ideas, collaboration and business.
From 6–9 September 2026, we’re taking our largest group ever to Melbourne – 15 leaders across our official Trade Delegation and new Affiliate Programme.
Trade Delegation:
Raelene Castle ONZM
CEO, Sport NZ Group
Nicki Nicol
CEO, NZ Olympic Committee
Andrea Nelson MNZM
CEO, NZ Rugby League
Nick Kingston
Major Events Manager, Sport NZ
Nick Becker
CEO, Auckland FC
Hannah Hickling
Head of Commercial, Halo Sport
Affiliate Programme:
Cheyne Stevens
Head of Major Events, Auckland
Karena Finnie
Head of Major Events, Christchurch
Tiana Rakete
Head of Major Events, Wellington
Jonny Errington
Chief Commercial & Marketing Officer, NZ Olympic Committee
Michelle Walshe
Co-Founder & CEO, Coachmate
Pete de Wet
CEO, Triathlon New Zealand
Jimi Higgins
Chair, Surfing New Zealand
Debbie Hyland
CEO, Volleyball New Zealand
Josh Margetts
Partnerships Manager, Sport NZ
Let us know if you will be in Melbourne too!
OUR WORLD / Whātoro
We can take your work global.
We are the official Pacific Affiliate for Local Action Marketing (LAM), connecting our Pacific-based clients to a global network of expertise and opportunity. Headquartered in Los Angeles, LAM leads a network across the USA & Canada, Europe, the Middle East, Africa, and APAC, helping clients navigate, stand out, and thrive during major sport and cultural events - including 2026 World Cup and the 2028 Games.
Through this partnership, Pacific clients gain direct access to our experienced teams in the USA & Canada and worldwide, while global clients benefit from knowledge and trusted capability in the Pacific.
Together, our international team provides seamless, end-to-end support for organisations focussed on Pacific outcomes. See more.
Direct access to local expertise, backed by global market capability
Delivery of events and experiences across the USA, Canada, and Pacific
Local knowledge and cultural insight in every market we operate in
Access to investment through business and government networks
Support navigating legal and regulatory environments internationally
Cross-border content, PR, marketing, and influencer campaigns
Talk to us about your plans in the USA & Canada, and the Pacific now.
