about us

Kia ora tatou e te whānau!

Away We Go ~ Matike Mai is a business development, marketing and communications consultancy with a unique approach: we collaborate with clients to blend revenue generation with positive social impact.

Founded by Rachel Froggatt in January 2023, Away We Go ~ Matike Mai is built on her 25 year commercial career running parallel to more than a decade in social development - creating a consultancy that bridges both worlds.

Today, our team designs and executes revenue strategies, assesses and restructures existing revenue programmes and leads and supports funding acquisition. We also develop and deliver social impact, advocacy and audience engagement campaigns, along with designing and delivering client training and capability-building programmes.

We work immersively and flexibly with a diverse range of clients, including sport, not-for-profits, NGOs, businesses and government. We are particularly passionate about and experienced in about supporting the advancement of women and girls, disabled people, Māori and Pacifica, youth and other less privileged groups.

As of March 2025, we have been appointed New Zealand Regional Affiliate for Local Action Marketing (LAM), with a further mandate for Australia and the Pacific. LAM delivers cost-effective local marketing and logistical solutions in Los Angeles, to help international clients thrive across its global sporting events - including FIFA 2026 and LA 2028.

If we sound like the right fit for you, let’s connect!

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'Away We Go ~ Matike Mai'… so, what does it actually mean?

‘‘Away We Go’ represents momentum and action.

It is a common phrase in sport and a nod to Rachel’s seven seasons in Formula 1, where it is often used to signal the start of a race: “The lights are out, and awaaaay we go!”

‘Matike Mai’ is a Māori interpretation of ‘Away We Go’, meaning ‘rise up’.

Gifted by mātauranga (Māori knowledge) expert Moe Milne (Ngāti Hine, Ngāpuhi), it reflects Rachel’s ongoing journey in Te Ao Māori (the Māori world) and the commitment of the Away We Go ~ Matike Mai team to Te Tiriti o Waitangi.

Our Credentials

  • Corporate Sponsors

    Our team has worked in global sponsorship, brand and advertising agencies in Melbourne, London and Munich. We have also worked “in-house” extensively and run sponsor programmes for sports rightsholders.

    Brands we have worked with include:

    Allianz; Shell; NTT DoCoMo/i-mode; Visa; Cadbury; Ford; Toyota; Harvey Norman; SkyCity; Adecco; ACC; Spark Sport; Tower; Telstra; Land Rover; Wrigley's; and Brand Licensing Europe Expo.

  • Sport Rightsholders

    Whilst in agency, and well beyond, we gathered wide experience in working with sports rightsholders.

    Brands we have worked with include:

    The International Olympic and Paralympic Committees; Commonwealth Games Federation; World Rugby; the Mercedes, Ferrari, Renault and Jaguar Formula 1 Teams; the Ducati MotoGP and Superbike Teams; World Rally Championship; FC Bayern and FC Barcelona; UEFA Champions League; Surrey Cricket; Saracens; St Andrews Links; the Allianz Arena.

  • Media & Charity

    Across the years we have also worked on behalf of a number of media and charitable organisations in Melbourne, London and Aotearoa New Zealand.

    Media brands we have worked with include: Sky Sports UK; Racing UK; Magic & KISS Radio; Top Up TV; Bauer.

    Charity brands we have worked with include: Women in Sport Aotearoa (WISPA); Paralympics New Zealand (PNZ); the Australian Red Cross Victoria; and the Leukaemia Foundation of Victoria, Australia.

  • Gender Equality

    Our founder was CEO of Women in Sport Aotearoa (WISPA), Ngā Wāhine Hākinakina o Aotearoa and Secretary General of the International Working Group (IWG) on Women & Sport for over 4 years, from September 2018 to December 2022.

    This included the staging of the world’s largest conference on gender equity in sport, the IWG World Conference on Women & Sport, attracting 1,850+ leaders from 300+ organisations in 90 countries.

  • Disability Inclusivity

    Our founder and Senior Director both held senior commercial, marketing and strategic leadership roles at Paralympics New Zealand (PNZ) and the New Zealand Paralympic Team during the past decade.

    This included global activation of Rio 2016, the PyeongChang 2018 Winter Paralympic Games, Tokyo 2020, the Beijing 2022 Winter Paralympic Games, Paris 2024 and extensive work advocating for increased inclusion of disabled people in sport.

  • Tikanga Māori

    Our founder began her Te Ao Māori journey in late 2018, undertaking training through Te Kaa (with Precious Clark / Maurea Consulting), and going on to hold a relationship with Ngāti Whātua Ōrākei.

    She helped to set-up the WISPA rōpū - He Wahine Toa Kei Te Kokiri (Strong Women Making a Move) and oversaw the integration of tikanga (protocol) into all mahi (work), especially the IWG World Conference.

    The Away We Go ~ Matike Mai team is fully committed to honouring Te Tiriti o Waitangi.