In addition our our founder and lead consultant, Rachel Froggatt, we have a wider team of experienced and committed specialists:
Our Team
Sarah Dance, Commercial Specialist
Sarah has 12+ years’ experience in Sports Business Management. Her skills include; Commercial, Revenue Generation through Sponsorship, Gifting & Legacy Programmes & Trust Funding and Grants Programmes, plus Event Operations & Partnership Management.
Sarah has a high level of understanding of the sporting landscape in New Zealand (from Community to High Performance) and has worked with non-for-profits and charities. Her qualifications include a Bachelor of Sports Business Management, Marketing and Events management at Massey University, Graduating March 2011 and a post graduate diploma in PR at AUT 2017.
Sarah’s key priorities in the last 5 years include; planning and delivering rights for the FIFA Women’s World Cup 2023 as the Marketing Rights Delivery Manager for NZ (2 years). Prior to that she managed, grew, maintained and negotiated all commercial revenue for the Royal New Zealand Yacht Squadron (4 years) in the lead up to the America’s Cup 2021.
Sarah first worked with Rachel as Fundraising & Events Manager at Paralympics NZ and joined Away We Go ~ Matike Mai in early 2024.
Dr Janine Swail Ph.D., Research Specialist
Janine joined the Away We Go ~ Matike Mai whānau (family) as our Research Lead in April 2023. She works with Rachel on clients including Whai Basketball and Stars Netball, and is part of the Blues Charitable Trust (BCT) team with Hayley and Rachel.
Janine is an expert in identifying corporates that have a clear values alignment with the social impact work of our clients, and vice versa. She works with our clients to develop partnership proposals that meet the strategic objectives of both.
Janine completed her doctorate at Ulster University in 2007, with a thesis exploring women’s experiences of setting up businesses and the idea generation, decision-making and challenges that encompass the start-up process. In her day job, she is a leading academic at Auckland University, and deputy director of the Aotearoa Centre for Enterprising Women at Auckland University Business School.
She runs her own small research consulting business alongside and has worked with Rachel in a variety of ways previously.
Hayley Griffith, Project Specialist
Hayley joined the Away We Go ~ Matike Mai whānau (family) as our Project Manager in June 2023, when she was appointed to support the Blues Charitable Trust (BCT) with Janine and Rachel. She has also been working on our not-for-profit clients, including Growing Future Farmers (GFF).
Hayley has exceptional organisational skills with 14+ years of experience in community sport programmes acros Aotearoa New Zealand. She is a big picture thinker and problem solver who can create and operationalise a strategy to the highest standards.
Hayley started her career as a Sports Coordinator at Albany Senior High School in 2008 before continuing in this role at Diocesan School for Girls and then St Cuthbert’s College. In 2016, she went across to Netball New Zealand to become their Community Netball Coordinator, before moving upwards to hold the role of Membership Project Manager between 2018 - 2019 and then Volunteer Advocate between 2019 - 2021.
Hayley is now a contractor. She previously worked with Rachel to deliver the IWG World Conference on Women & Sport.