Opinion

I spoke to over 150 potential sponsors in 12 months… here’s what I learned (PART TWO)

Rachel Froggatt, 13 March 2024: If you are an income generating CEO of a small sports business, or indeed the Commercial Director or Commercial Manager of a medium or large one – I have no doubt you are under significant pressure right now. For certain, all eyes are on you – from the Chair of the Board down to the very newest of interns – all knowing that your work has a material impact on the delivery of planned programming.

Its counterintuitive, but this week – let’s chat about slowing the pace in a fast-paced market. Read more.

I spoke to over 150 potential sponsors in 12 months… here’s what I learned (PART ONE)

Rachel Froggatt, 4 March 2024: Since launching Away We Go ~ Matike Mai, I’ve been out and about in market quite a bit and calculate I would have spoken to over 150 potential sponsors in the past 12 months: both large and small; national and regional; experienced and not experienced; interested and not interested.

As we all head into another busy year, I thought it might be cool to share a few insights! Read more.