Who do we work with?
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Are you a sports organisation or not-for-profit/NGO?
Increase revenue
Reduce and offset costs
Diversify income streams
Deliver business sustainability
Create positive social impact
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Are you a sponsor or commercial partner?
Drive brand engagement
Improve social credentials
Launch products / energise sales
Build customer relationships
Motivate employees
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Are you government working with sport/not-for-profit?
Better understand sport/charities
Evaluate opportunities
Increase return on investment
Deliver social benefit
Measure strategic outcomes
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Are you another stakeholder working in one of these areas?
Advance your strategic thinking
Increase positive social impact
Diversify or increase income
Set-up impactful partnerships
Build up your capability
What do we offer?
Specialist Services
Revenue Strategy; Income Generation Support; and Investment Goals & ROI
If you are a sports entity/not-for-profit… we can work with you to increase income in all forms, from acquiring and renewing sponsorships / commercial partnerships through to generating grants income; delivering fundraising, philanthropy and bequests campaigns; and all forms of event income (tickets, merchandising, etc). We specialise in raising investment to support less privileged groups in our society, including women and girls, disabled people, Māori and Pacifica, youth, and more.
If you are a corporate brand… we can work with you to identify sponsorships / commercial partnerships that would advance your business and brand strategies and / or we can create innovative ways to leverage sports rights to deliver your revenue and customer engagement targets. We can design and deliver integrated campaigns that balance your need for business growth with your social impact objectives, and we have specialist knowledge around delivering social development / ESG outcomes.
If you are a government agency… we can work with you to set-up measurement systems, and work hand-in-hand with your sports partners (rightsholders or major event entities) to make sure that any investment you have made into them delivers on your investment goals and ROI. If you are looking to invest in a new major sporting event, we can run bids, create feasibility studies, and assess properties.
Social Impact Programme Design; Fan Engagement & Advocacy Campaigns
If you are a sports entity/not-for-profit… we can work with you to create activation frameworks that accelerate your social impact and attract like-minded sponsors / commercial partners and funders with matching values. We can help create more involved (and more financially invested) fans through our fan engagement strategies and we can help you take a stand for what’s important to you through advocacy. Together, we can make you more relatable and accessible to those that follow you.
If you are a corporate brand… we can work with you to increase the return on investment (ROI) of your sports rights and deliver a greater social impact. We can develop or enhance initiatives that maximise delivery of your Environment, Social & Governance (ESG) objectives. We can design programmes that are embeddable into your brand channels, and which strengthen your connection with your customers. We can work as an integrated member of your advertising / brand / media agency team.
If you are a government agency… we can work with you to increase your understanding of sport, its stakeholder environment and its unique behaviours, thus improving your strategy and activation. We can help you to create social legacy initiatives attached to major sports events, measurable against nominated metrics. We can design and produce events, campaigns and key initiatives on your behalf.
Tactical Services
Sponsorships / Partnerships
Acquisition strategy
Research / Analysis
Proposition / Story
Rights Packaging
Properties / Products
Competitor Analysis
Activation Programmes
Lead Acquisition / Sales
Contracting
Evaluation
Marketing / Comms
New / evolved strategy
Campaign Design
Creative Development
Content Creation
Marketing Materials
Campaign Delivery
Issues Management
Stakeholder Briefings
Media Training
Evaluation
Commercial Rights Activation
New / evolved strategy
Event Production
Hosting Programmes
Stakeholder Engagement
Legacy Programmes
Business Development
Organisational Strategy
Business Plans / Cases
Financial Strategy
D&I / ESG Strategy
Sales Strategy